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25 March
Can Microsoft Office Student Downloads Quench Thirst For Instant Delivery?
Student Software Choices in 2010
by
SoftwareGuru
The majority of student and home users have become accustomed to using
Google for most of their internet searches.
So when Google started advertising a new web browser on its
homepage, even older parents and novice web users started
asking, "what's Chrome?"
Perhaps this combined with Gmail and Google Docs is a watershed moment for Microsoft.
You can't ignore the competition and hope that no-one else hears
about it in an era of cheap broadband, on-demand information and social media opening
up our daily lives to our family, friends and beyond.
No one would trust the boxer who enters the pre-match press
conference and doesn't look his opponent in the eye,
declaring he
can't see anyone else.
If he continues that attitude in the ring he's going to get
knocked out. Same goes for companies.
Students, parents and bargain hunters are aware of what choices
they have as potential customers. They watch from the side of
the ring to see who's best.
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Float Like A Butterfly, Sting Like
A Bee
It is common in advertising and marketing to claim that the latest edition of
your product is the best yet.
The sceptic in us, for example, wonders how "whiter than white" washing
powder could clean clothes that much whiter than last year's
washing powder.
However, Microsoft's open admission of how strong rival competition is
in crucial areas of their business highlights how seriously they are
committed to winning over, or indeed winning back customers.
Last year Microsoft launched their new Bing search
engine which gained much critical acclaim. See
bing.com
By the end of this year Microsoft will have launched 3 of its
strongest ever products:
- Internet Explorer 9
- Microsoft Office 2010
- Windows Phone 7 Series
Office 2010 will add social networking
capability which is already available to Office 2007 users
through
free Outlook 2007 downloads.
Parents and students know that MS Office has benefitted from
years of evolution but it has one core disadvantage.
Instant access has not always been possible via Microsoft's
partners and vendors who usually have to send physical media
like DVDs out to customers.
Inferior products usually price themselves below their
competitors but Google Docs went further and through online
document management, instant access gave it a competitive edge.
Microsoft had to look Google Doc's online benefit straight in
the eye and deliver a response.
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Our Returning Champion
Existing Microsoft customers can enjoy free downloads for Office
2007 including Office Live and Social Connector.
Future customers will have online document management and social
media integrated by default into Microsoft Office 2010.
Gary Marshall's recent
TechRadar article suggests that
Microsoft always exceeds expectations when it's the underdog,
although whether IE is the Bono of browsers is another debate
all together.
All of which leaves us with the question of instant access and
delivery options.
Microsoft know that more customers will buy their products if
they can buy them online and download them for use the same day.
Xbox Live already delivers premium
games and online content instantly for customers on a platform
which limits digital piracy issues.
Once digital piracy considerations have been addressed,
the future of student software will be shaped by key issues of
instant access, software downloads and of course, value for
money.
At Software4Students we will continue to look for new ways to
meet customer needs and ensure you always
get more for less.
Click the link below if you would like to browse our
Microsoft Office Student deals.
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Posted by
admin
at
11:37
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Can Microsoft Office Student Downloads Quench Thirst For Instant Delivery?