Have Your Say: S4S Ideas And Suggestions For 2010

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Have Your Say: S4S Ideas And Suggestions For 2010

From Strength To Strength. by SoftwareGuru As an official supplier of discount software, Software4Students works tirelessly through education licensing-related red tape to bring cheap prices to customers. This year Software4Students reached more people than ever before without delay, successfully fulfilling thousands of orders across the UK. There will always be a small percentage of people who try to defraud online retailers, just as there could be a small percentage of people who have a legitimate issue which needs to be addressed through customer service. Software4Students' growth to date in a competitive market is testament to the overall satisfaction of our customers throughout the year. Let me put it another way: Over 75% of Facebook Fan Pages have less than 1,000 fans. To date, Software4Students has over 2,400 fans on Facebook. When you consider how unlikely it is for most people to say they are a "fan" of an online retailer, it speaks volumes for customer appreciation. Naturally, there is always room for improvement.
	Companies Getting To Grips With Social Media Beginning as a pilot programme to provide software for students and parents in disadvantaged schools, Software4Students expanded to students and parents of 33,000 schools in the United Kingdom and Ireland. That's nearly 18 million students eligible for discount software. In terms of getting feedback, the traditional methods of customer service phone lines and emails are tried and trusted methods. Social media on the other hand is still evolving and is as useful to those who would seek to damage a rival company's reputation (when they're not deliberately committing click-fraud via Google Ads) as it is to the frustrated customer with a legitimate grievance. Companies from Whirlpool to Amazon have had to face the anger of ignored customers through Twitter and were left to count the considerable cost of not interacting swiftly and honestly with customers. Every day the influential Mashable.com website writes about the latest social media stories and the running theme is one of companies struggling to keep up with the seismic shift in customer service expectations due to social media and real-time data availability. So when @sineadcochrane offers S4S constructive criticism through Twitter, it's yet another example of the crossroads that all online companies are faced with. As we strive to bridge the digital divide, how do we encourage interactivity with others without leaving ourselves exposed to grossly inaccurate comments? Companies have the right to protect their online reputation, just as customers have the right to expect hassle-free delivery of goods that they have paid for. Learning how to improve interaction with customers online is the challenge for all companies in 2010.
Your Feedback Your ideas and suggestions as to what Software4Students can do in 2010 to improve are welcome and we encourage everyone to have their say. Feedback Emails can be sent to support@software4students.co.uk and please write 'Feedback' in the subject line. Testimonials can be left on our Facebook page and the more people than join as a fan, the easier it is for us to persuade more software companies to offer better discounts to students and family members. While all customer orders and account queries should be sent by email to the Customer Support Team, you can also make observations and share ideas at twitter.com/studentsoftware. Admittedly we're still trying to strike the right balance in providing random & useful information without turning into most company Twitter accounts: "a PR machine covered in a thin veil of down-home personalization." UK mainstream shoppers have taken a number of years to really trust and embrace buying goods online. The length of time it will take for UK online retailers to fully embrace the idea that not every message has to have measurable ROI (return on investment) could take even longer. We look forward to hearing from you and together we can help more people save money on software for themselves and their families.

Have Your Say: S4S Ideas And Suggestions For 2010

Software4Students - Educational and Desktop Software Solutions. Copyright (C) 2003-2012 All Rights Reserved.
Address: Dept 150, 21 Botanic Avenue, Belfast, BT7 1JJ Phone: + 44 (0) 20 7870 7983 Email: support@software4students.co.uk