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22 April
Ten Years On: How Online Music Habits Changed Attitudes
Point Of No Return?
by
SoftwareGuru
Whenever I write about software piracy, I can't help thinking
about the impact that peer-to-peer software has had on attitudes since the
millennium.
Ever since the arrival of
Napster, students have become accustomed to downloading as
much digital music as they want for free.
Ask any smoker and they will tell you that some habits are hard
to break.
Despite the arrival of the flawed and poorly debated
Digital Economy Law in the UK, the issue of theft in
relation to digital media remains a dilemma.
Content creators and artists are being given even less creative
freedom by the companies that fund them because it is
increasingly harder to predict profitability due to piracy.
As broadband speeds increase, it becomes just as easy to
download a movie or computer game illegally in the same time it
would have taken you 10 years ago to download a mp3 via a
dial-up connection.
On the one hand students want there to be jobs available after
they graduate.
The other side of the argument is that the economy suffers when
the next generation of young people leave education believing
they are entitled to everything for free.
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Crossroads
High speed broadband and internet access has changed how we gain
access to information and content.
Distribution of any content that can be digitised can no longer
be controlled in the same way that physical distribution models
worked in the past.
As internet users we have access to all this new content, both
legal and illegal.
Ten years on from Napster we are at a crossroads.
The ease with which illegal media can be obtained is now
balanced against new legislation and the idea that we should
reward artists and content creators for their work.
Does government intervention through the introduction of new
laws highlight our individual inability to do the right thing?
Take politics for example. It wasn't until a live TV debate with
party leaders that people in general showed any noticeable
interest in who should run the country.
If peer-to-peer software has changed how we value digital
content, has the likes of X-Factor and Pop Idol influenced what
it takes to capture the imagination of the nation?
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Setting An Example
Parents with children in school, college or university must set
an example for the next generation.
Learned behaviour and the values we inherit from our parents can
be even more powerful a habit than anything we have learned
ourselves over the last ten years.
From the feedback and comments on our
Software4Students Facebook profile it is clear that our
customers appreciate value and want to purchase genuine
software.
The
General Election Campaign means that politicians will be
knocking at your door asking for your vote.
This is a great opportunity to confront them face to face about
the issues that you are most concerned about.
Student voters are likely to be extremely concerned with the
government's new legal ability to have persistent file sharers
disconnected from the internet.
We can shape the future together not only from our own actions
but by influencing others such as our family and friends, as
well as exercising our vote.
New legal music streaming and download sites such as Last.fm,
Spotify and MFlow
provide students with a legal way of hearing the latest tunes.
Software4Students customers can choose to buy their
student discounted
Windows 7 download for less here as opposed to paying a lot
more for a boxed high street DVD edition.
We all have to decide at this crossroads which path we are going
to take and the impact it will have.
Is it too late for Generation Y?
Click the link below if you would like to browse our
Discount Student Software deals.
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Posted by
admin
at
15:00
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Ten Years On: How Online Music Habits Changed Attitudes