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07 October
Would You Ask For A Windows Phone?
Windows Mobile From Microsoft
by
SoftwareGuru
Years ago if you wanted to buy a computer, it used to be that
you had to make a choice between an Apple Mac or an
IBM-compatible PC. Eventually non-Apple computers would simply
be referred to as a PC.
It's safe to say that very few people walk into a shop and
inform the retailer, "I'd like to buy a Windows PC please".
Other than Linux (open source OS) there's no viable alternative
for that to be necessary.
People looking to buy a computer expect it to come with a
Windows operating system by default unless they're buying a Mac.
This isn't the case when it comes to mobile phones.
Over the last ten years mobile phones have become common and
very few of them were powered by Windows. The typical mobile
user now doesn't expect it and unless it offers a clear
advantage over other platforms, people will not ask for it.
In terms of brand awareness, only the Blackberry and
iPhone are the type of phones currently asked for by name.
The very fact that Blackberry are sponsoring U2's current 2009
world tour indicates that they're keen to cling onto whatever
market share they have left after the iPhone's all-conquering
march into the hearts and minds of business customers.
The average mobile phone consumer is probably not specifically
looking to buy a Samsung, Nokia or Sony Ericsson.
So what do people ask for?
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Buying Logic
People interested in buying a new mobile phone are either going
to ask for a specific brand because of what that represents or
for any phone that offers the functionality they want at a price
point they can afford.
As it stands, the idea of a "Windows
Phone" doesn't inspire the average customer to want one. The
person who wants an iPhone may not be aware of all the
functionality that it has but they know it follows on the
success of the iPod and it is an impressive piece of kit.
Not only does Windows Phone lack the brand edge of its rivals
but it also lacks the killer app needed to make it a desirable
purchase.
Even Windows Mobile 6.5 reviews suggest that it is merely
treading water in a race where the competition have already
built up sizable leads.
As a fan of Microsoft software, especially Windows
64-bit OS for Gaming, it's disappointing to see no compelling
reasons - as yet - to ask for a Windows Phone.
To be successful in this field, Microsoft must tackle this
industry criticism head-on. Now that mobile internet is becoming
more readily available, the mobile phone market is far too
important to give up without a fight.
Where have all the bright ideas gone?
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The Difference Between PCs and
Mobiles.
People like to express themselves whether it's through what they
wear, the music they listen to, the people and things they are
interested in and a hundred different other factors.
Unlike computers or laptops, mobile phones are often
viewed as personal accessories that are an extension of the
user's own personality.
If a fashion conscious woman doesn't want to be seen with any
old handbag then likewise, not any old mobile phone will do.
Computers can be all things to all people but this is
definitely the wrong strategy to take in relation to mobiles.
Personally, if someone made a Xbox360 themed Windows Phone with
exclusive Xbox Live Arcade apps then yeah, I'd take a look at
that. There's a whole market segment to tap into right there.
The Xbox phone handset, the Sports edition, the Windows Fashion
edition, all of these Windows Phone handset models could come
preset with all of the goodies their owners want and more.
If Microsoft drop the ball on this one, Windows Phone will
become another Zune and frankly, for a global corporation with
the gigantic finances and deep talent pool at its disposal,
that would be a tragedy for innovation and competition
in the market.
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Posted by
admin
at
19:01
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